The Queo brand is symbolic with design and contemporary styling. Post its acquisition, HSIL has aggressive plans for growing this marque in India.
The Queo products exude the fundamental element of ‘intuition’ and signify this element in every aspect of its design and features
HSIL recently launched its luxury sanitaryware brand Queo in India. HSIL has been at the forefront of providing high quality products with good design to the Indian market for over 50 years. The company has been constantly innovating and offering a slew of new products giving its customers a variety of choices and delightful solutions.
The F Mirage Oro Gold
The parent company HSIL, recently acquired Queo from Barwood, UK to specifically cater to the luxury bath product segment. The Queo brand is symbolic with design and has a bouquet of products in the sanitary ware and bath fitting arena which are distinctive in their styling and aesthetics.
Mr. V.K. Murthy, Vice President, HSIL Ltd, said, “Bringing Queo to India from the house of leading British purveyor of bespoke bathrooms was a way to reach out to the discerning Indian audiences who have a taste for fine living. We believe Queo’s rich product design and matching contemporary style will appeal to the growing luxury bath space trend in India.”
The Queo products are rooted in the fundamental element of ‘intuition’ and signify this notion in every aspect of its design and features.
The Zinnia Collection
The range consists of 8 products series that include the F-Morwen, F-50 and F-Concept designed by three international designers Federico Tombolini, C Valeri and Romano Andolini.
The F-Morwen series has been designed in a way that the angularity of its products is evident, symbolising a modern design. While the F-50 series highlights alluring edges in the products with minimalistic curves. The F-Concept series displays the shapely, curved projections of the products to bring alive the interplay of light and dark. Other Queo products ranges include Felisa, Zinnia, Orca, AllaModa and the Al Bano series.
The F Concept Collection
The combination of technology and design gives Queo products an edge over its competitors. With the extensive backing of its parent company, Queo will be marketed in two formats on-ground. One is the shop-in-shop route and the other will be through an exclusive experiential retail format.
Minimalism, tranquility and sophistication will define the Queo store concepts. The two exclusive Queo stores currently operational in Delhi and Gurgaon balance these keywords utilising space to create an easy shopping experience within a contemporary design envelope.
The F50 Collection
The Queo Emporio showroom allows its patrons to experience the brand and inspires them to bring it home. Queo plans to also aggressively target the top 10 cities and tier II cities such as Lucknow, Agra to spread its footprint across the nation.
The Queo brand currently offers the entire gamut of sanitaryware and bath fitting products. Very soon it will also look at the wellness product portfolio, demand for which is on the upswing in the country.
The exclusive Queo stores utilise space to create an easy shopping experience within a contemporary design envelope
The entire Queo range is manufactured and imported from the UK by HSIL Limited and is on its way to make a mark for itself on Indian shores.
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